Now you men have no excuse to wear that odd-looking Superman T-shirt from the pasar malam at Clementi Avenue 3.

KnowItNothing is here to bring substance and inspiration to save men from the 'but i don't know what to wear' excuse. This lifestyle shop is gathering 18 different labels including Still Life NYC (my personal fave for its The Cotton Club style) and Rag & Bone (nothing scrappy here). Sigh... Chaps, you should rejoice, now that you have one more fantastic place to shop for good clothings and accessories other than usual boring Far East Plaza (which houses Japanese designer labels).

KnowItNothing is opening soon at Haji Lane. Check it out.

P.S. The name is too funky for me to comprehend.