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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.Leo Burnett is one advertising guru I must lift my hat and bow down to. His philosophies of advertising are pretty out of this world. He didn't see advertisements as just a simple intention of promoting a product. The whole package involves a lifestyle, an image, an icon. His legacy lives on... Just check out the agency's website!
- Leo Burnett
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